Polynesian Cultural Center investing $38 million over 5 years in its visitor experience

Phased-in enhancements to activities, shows, restaurants, retail shops and B2B booking system designed to benefit guests and bottom line alike

When the Polynesian Cultural Center (PCC) embarks on a new course, it sets out to succeed. This is the case as the top paid attraction on Oahu invests $38 million as part of a five-year plan to enhance its activities, shows, restaurants, retail operations and business-to-business booking system.



Founded in 1963, the PCC has entertained more than 34 million visitors, while preserving and portraying the culture, arts and crafts of Polynesia. As a non-profit organization, 100 percent of PCC’s revenue goes to daily operations and financial assistance to nearly 17,000 young students over the last 48 years from more than 70 different countries throughout the Pacific while they attend Brigham Young University-Hawaii.



When the PCC reinvented and launched its evening show in fall 2009, the result was the highly successful and critically acclaimed, Ha: Breath of Life, the world’s largest Polynesian review. The Haunted Lagoon, entering its fourth season this October, has become Hawaii’s preeminent Halloween experience. Likewise, the World Fireknife Championships, set to hold its 20th anniversary in May 2012, continues to sell out and attract top fireknife talent from around the world.

Rediscover the Marquesas
After nearly a year’s worth of renovations, the PCC’s Marquesas exhibit will reopen in June 2011. Representations of the rich culture and lush green landscapes of the French Polynesian island nation abound in this 5,000 square foot exhibit. Located in a secluded corner of the PCC and accessible via canoe or walkways, the village has received improvements that include fully renovated, authentic Polynesian structures and picturesque waterfalls, lush vegetation and a walkway to a private lookout. The exhibit will also be available for private events with advanced booking.

Founded in 1963 as a non-profit organization, the Polynesian Cultural Center (PCC) has entertained more than 34 million visitors, while preserving and portraying the culture, arts and crafts of Polynesia to the rest of the world. In addition, the PCC has provided financial assistance to nearly 17,000 young people from more than 70 different countries while they attend Brigham Young University-Hawaii. As a non-profit organization, 100 percent of PCC’s revenue is used for daily operations and to support education.