Tours Expected to Bring 10,000 Additional Brazilian Shoppers in 2011

ORLANDO, Fla. (May 10, 2011) – The Florida Mall, Orlando’s largest shopping destination with more than 260 stores, is pleased to announce that they have signed an exclusive new agreement with Pegasus Transportation, a recognized group transportation service with offices in Orlando and Miami. This alliance will mean that as many as 10,000 additional Brazilian shoppers will visit The Florida Mall this year.

“The Florida Mall continues to be a leading tourist destination for great shopping, especially the Brazilian market,” said Brian Peters, General Manager of The Florida Mall.

“Our program with Pegasus Transportation will only increase our visibility with Brazilian tourists as we continue to enjoy international recognition.”

Claudia Menezes, Pegasus Vice President, said, “We are thrilled to work with The Florida Mall since year after year our customers really enjoy shopping at this mega mall. “With so many stores, Brazilians visitors love shopping for the latest fashion forward clothing and accessories, as well as jewelry, electronics, home goods and more.”

The deal is estimated to bring in an additional 7,000 Brazilian visitors this summer and around 10,000 for the year. The new transportation package being offered to Brazilian groups, includes stops at The Florida Mall, hhgregg and Sports Authority.

Pegasus Transportation provides transportation services for groups visiting the state of Florida. Pegasus works with different segments of the domestic group travel market including business, corporate, incentive, senior and student group travel.  The company also possesses extensive international experience having handled tour groups from Asia, Europe, Middle East, and South Africa, as well as Central and South America.

Visitors this year will enjoy the many new stores that have opened at The Florida Mall including Soma Intimates, PS from Aeropostale (trendy clothing for girls and boys ages seven to 12), United World of Soccer (soccer jerseys and soccer merchandise), Mochi (self-serve frozen yogurt and assorted toppings), Mind Body and Sole (latest in toning, running and fitness footwear) and Brow Art 23 (professional eyebrow threading).  Shoppers are also enjoying the recently added open-air promenade, The Promenade at The Florida Mall, with premier retailers: H&M, Zara and XXI Forever.

Shopping at Florida Mall is even more enjoyable for international visitors who obtain a complimentary Florida Mall “Style Savings Book” with the Go Orlando Card (smartdestinations) or with a valid passport. Available at guest services, this offer provides shoppers with more than $500 worth in savings.

Plus, for only $50, The Florida Mall offers a “Shop, Eat & Play” package, which includes a $25 American Express/Simon Giftcard®, $5 California Pizza Kitchen Coupon, $15 Pirates Dinner Adventure coupon, $30 Bare Escentuals Make-Under, $10 Florida Mall Tote Bag filled with over $500 in savings at many favorite retailers and restaurants.  This is a $75 value for only $50.

About The Florida Mall

The Florida Mall, Orlando’s largest mall with more than 260 stores, provides a multi-generational shopping experience with stores in every merchandise category, including Coach, Mayor’s Jewelers, A/X Armani Exchange, Godiva Chocolatier, Puma, M&M’s World, LUSH, The Disney Store, Banana Republic, Apple, Brookstone and many others. Fine department stores include Saks Fifth Avenue, Nordstrom, Macy’s, Dillard’s, JCPenney, and Sears. The Florida Mall is conveniently located just minutes from Orlando International Airport, International Drive, Walt Disney World, SeaWorld and Universal Studios.

Florida Mall is located at 8001 South Orange Blossom Trail in Orlando, Fla., on the corner of South Orange Blossom Trail (17/92/441) and Sand Lake Road. It is open from 10 a.m. to 9 p.m., Monday through Saturday and 12 p.m. to 6 p.m. on Sunday. Restaurants enjoy later hours.  For more information on The Florida Mall, please call (407) 851-7234, visit www.thefloridamall.com, or become a fan on Facebook at www.facebook.com/#!/TheFloridaMall.

About Simon Property Group

Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 392 retail real estate properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company's common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com.